CPAC 2015 featured all-new do-it-yourself campaign and activism training. Powered by American Majority, these fast-paced social-media; video; technology; campaign and community organizing talks gave you the practical tools needed to turn your ideas into action. This was the most comprehensive training in the history of the conference’s 51 years.

CPAC “Pre-Game”: Operatives in Training
Wednesday, February 25, 2015
Candidate, Campaign Manager & Campaign Operative Track
Chesapeake A-C

1:30 p.m.
The Shape of a Modern Campaign: 2015
— Matt Robbins, American Majority
2:15 p.m.
Current Get-Out-the-Vote (GOTV) and Database Technology
— Ned Ryun, American Majority
3:00 p.m.
Campaign Fundraising for the Financially Illiterate
— Corey Hubbard, Liberty Development
3:45 p.m.
The Power of Properly Applied Opposition Research
— Tim Miller, America Rising PAC
4:15 p.m.
Online Organizing for Candidates, Managers and Activists
— Matt Batzel, American Majority
5:00 p.m.
The Making of a Political Pundit: A Newsroom Insider’s View on Getting on TV
— Matt Siegelheim and Peter Zorich, Best Guest Media
5:30 p.m.
Adjourn followed by Activist VIP Reception

Activist Track
Chesapeake D-F

1:30 p.m.
Social Media: Focused Online Organizing for Activists
— Aubrey Blankenship, American Majority and Julie Germany, Generation Opportunity
2:15 p.m.

Using Viral Video to Tell Your Story and Generate Earned Media
— Caleb Bonham, the Leadership Institute’s Campus Reform

3:00 p.m.
Actions speak louder than words: Preserving Free Speech on Campus
— David Hacker, Alliance Defending Freedom
3:30 p.m.
Bringing the Battle of Ideas to Your Campus
— John Elliott, Intercollegiate Studies Institute
3:45 p.m.
Actions speak louder than words: How to Use Student Government to Change Your Campus
— Mike Armstrong, Leadership Institute
4:15 p.m.

From Campus to Camera: How These Millennial Spokes People Got Their Start
— Ron Meyer, Young America’s Foundation, Caleb Bonham, the Leadership Institute’s Campus Reform, and Charlie Kirk, Turning Point USA

5:30 p.m.
Adjourn (followed by Activist VIP Reception)
Thursday, February 26, 2015 | Chesapeake D-E

10:00 a.m. Yes, We Won in 2014 But Still Fail on the Ground and Online
— Ned Ryun, American Majority

Hacking Facebook and Twitter
— Aubrey Blankenship, American Majority

11:00 a.m. Activists & Candidates: Flip Sides of the Campaign Coin
7 Grassroots Cheats You’ve Never Heard of
— Matt Robbins, American Majority
Running for Office with Victory Guaranteed
— Cecilia Houser, Ebensburg Borough Council

12:00 p.m. Closed for lunch.

1:00 p.m. Talking the Right Way to the Right Crowd
Stop the Messaging Crisis!
— Bill Meierling, American Legislative Exchange Council
The 80% Solution: Creating Winning Coalitions
— Paulo Sibaja, Leadership Institute

2:00 p.m. Where the Rubber Meets the Road
Community Organizing for Conservatives
— Ed King, Young Americans for Liberty
Winning in the Bluest of States: A Vermont and Wisconsin Case Study
— Tayt Brooks and Matt Batzel, American Majority

3:00 p.m. The New Frontiers of Data
Information Never Sleeps: Tracking Politics in 2015
— Austin James, Øptimus
We’re Watching You: How to Video Track 24/7
— Tim Miller, America Rising PAC

Friday, February 27, 2015 | Chesapeake D-E

10:00 a.m. Targeting and Activating People
Their Vote Doesn’t Matter: Getting Out OUR Vote
— Matt Robbins, American Majority
Tweet to Win: A Case Study
— Matt Batzel, American Majority

11:00 a.m. Digital Action
Back to the Future: Catching Up on Political Technology
— Ned Ryun, American Majority
Reaching the Forgotten Voter: 18-26 Year-Olds
— Corie Whalen Stephens, Generation Opportunity

12:00 p.m. Closed for lunch.

1:00 p.m. Lies Told to You by Liberals
The Real Face of the Ultra-Left
— Chris Doss, Leadership Institute
Countering the “War on Women” Lie
— Carly Fiorina, Unlocking Potential PAC

2:00 p.m. Getting Real: Proven Tactics
Being The Margin of Victory: How to craft a message, target voters, and build a movement
— Chris Crawford and Laurie Lee, Susan B. Anthony List

So You’re a Libertarian: Who Cares?
— Jeff Frazee, Young Americans for Liberty

3:00 p.m. Taking Conservatism to School

How to Bring Conservative Speakers to Campus
— Patrick Coyle, Young America’s Foundation

Organizations Presenting

America Rising PAC
American Legislative Exchange Council
American Majority
Best Guest Media
Campus Reform
Generation Opportunity
Intercollegiate Studies Institute
Leadership Institute
Øptimus
Susan B. Anthony List
Turning Point USA
Voter Gravity
Young Americans for Liberty
Young America’s Foundation

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CPAC is a project of
American Conservative Union

Conservative Political Action Conference
Wednesday, February 22, 2017

Gaylord National Resort & Convention Center
201 Waterfront Street
National Harbor, MD 20745

Ph: (202) 347-9388 | Fx: (202) 347-9389

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